Creative Producer & Art Director
Creative Producer & Art Director
Concept and Direction for the Roger Viver new slides launch
Conceived and Directed the series of 3 Videos for the Launch of the new Summer colourful Slide Mules by Roger Vivier creative genius Gherardo Felloni.
The first is an immersive explosion of flowers, a cloud of romantic and energetic petals, generating the shoe.
With Pink Salt Agency, we developed the idea to dream about the magic ingredients behind these new shoes collection, defining 3 different scenarios to describe them.
The second is a sexy flow of liquid colourful varnish giving life to those shiny slides.
The third and last video is a discovery of luxurious materials as silk, diamonds and gold giving live to the most refined and precious slides of the collection.
Thanks to the incredible skills of my friends at Studio Cirasa, that supported the creativity and ideas with amazing design, animations and visual magic touch.