Creative Producer & Art Director
Creative Producer & Art Director
Talent Management, Art direction and Production for the video art installation created in the occasion of the brand new opening Flagship store in Paris.
Direction and Production on Moncler video art installation for the new opening flagship Champs-Elysées Paris.
The experimental animation in full CGI 3D, inspired by the work of Pol Anglada, the artist who signed the illustrations for the unique capsule collection, representing a fantastic Paris roofs and skyline in paper and ink. The 60” masterpiece has been displayed in 2 of the 4 store’s street windows on the iconic Parisian sidewalk, and in an internal immersive room.
Art and Project Direction: Eugenio Ormas
Design and Animation: Edu Torres & Diego Cavallaro Puig
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Moncler has opened the doors to its largest retail space on the most famous avenue in the world. Moncler Champs-Élysées has been designed by Paris architects Gilles & Boissier as a paean to the city, the mountain, and the soul of invention.
Imagined as an immersive refuge from the bustling crowds of the avenue, Moncler Champs-Élysées unfolds as a series of rooms each with its own distinct purpose and haptics. The store is equipped with the latest omnichannel retail services, including a full suite of online-offline sales fulfilment features and virtual appointments from the comfort of the client’s own home. In-store mobile tools and distant payment services mean sales can be seamlessly accomplished from anywhere in the world, transcending the physical boundaries of the store and opening it up to the world at large.
The store hosts an exclusive and limited-edition capsule collection designed by 2 Moncler 1952 Man designer Sergio Zambon, adorned with illustrations by Pol Anglada. The collection is an ode to the city, reflecting its iconography with a representation of its mythical roofs.