Creative Producer & Art Director
Creative Producer & Art Director
Art Direction, Tech and UX/UI Overview for the Instagram Augmented Reality Game
During the first Lockdown, Gherardo Felloni, Roger Vivier’s Creative Director, wanted to offer a fun present to entertain brand fans and people while forced at home.
Together with Pink Salt agency, we therefor developed an interactive Augmented Reality video game, thanks to Facebook and Instagram technology: four characters born from the fantasy of Gherardo Felloni, walk around Paris with their dog Tuna - a great friend of the brand.
To realise the project we collaborated with the Korean illustrator, Kim YongOh, who designed all Paris background, characters and elements of the game, and Marc Wakefields, the master of Spark AR, to code and work on the interaction.
