Eugenio Ormas
Creative Producer & Art Director
laq10_690.jpg

Darcel x LAQ

A furniture collaboration between Darcel and Parisian craftsmen LAQ. Milano Design Week 2012
EVENT PRODUCTION BY SVPERBE

Darcel x LAQ at Riccardo Grassi Showroom
- Milano Design Week 2012

A furniture collaboration between Darcel and Parisian craftsmen LAQ

Welcome to the visionary world of Darcel Disappoints.

He is glad to present you the exclusive piece,
for the first time in Italy.

Craig Redman is an Australian illustrator who lives and works in New York. In the year 2000 he founded, with the help of four of his friends, the Art and Design Rinzen partnership. Since then, he frequently collaborates with the Parisian department store Colette, shouldered by its founder Sarah Lerfel. Internationally recognized, he works for brands such as Apple, MTV, Converse, Nike, Vogue and New York Times, moving with flexibility between illustration, fabric design, typography and art direction. He is often called, from all over the world, for solo and collective exhibitions, and he is even celebrated by the famous Parisian Louvre museum. His most known creation is Darcel.

Darcel is an egg-cyclope character, and Craig Redman’s alter-ego. As his own creator, Darcel lives and works in New York. Following the trend of some of his buddies he also writes for his own blog called Darcel Disappoints, using an effective visual approach. He cynically narrates his daily metropolitan adventures with moments of highs and lows (more lows than highs) and his ideas and aspirations. Darcel, character of illustrations, sculptures and animation videos, has reached the peak of his success thanks to the exhibition “And a miserable day to you too”, curated in collaboration with Colette.

LAQ is a company specialising in Interior Design, founded by Raphael Lancrey and Pascal Maugein, its creative owners. Since 2009 the company has been driving its energies beyond the boundaries of luxury, where the superbe quality of its material and forms strengthens itself thanks to the use of the best traditional work techniques which have been consolidated thanks to the french cultural heritage.

SVPERBE Creative Visionaries, Riccardo Grassi Showroom and MONOatelier are pleased to announce DARCEL x LAQ. Design that rises its value to work of art. Darcel is depicted in an eccentric and melancholic version, due to a psychedelic and damaged world, and combined to LAQ’s irreverent pop. The second part of the “Famous” collection is the exhibition of the creation of a lucid lacquered chest, in which a hidden draw is hardly noticeable by a daily-eye observer. This french manufacture is the perfect example of when innovation and tradition meet together, unusual shapes and quality material such as mother-of-pearl and egg shells are harmoniously combined. This exhibition wants to be a project of impact whose identity is perfectly defined by the partnerships involved.

Milano Design Week 2012 - 17 - 22 APRIL


Photo © Carolina Amoretti
Per altre foto: svperbe-facebook

*

www.darceldisappoints.com
www.craigandkarl.com

 

Concept: Craig Redman / Darcel Disappoints
Direction + Production: SVPERBE · Creative Visionaries
Staging: MONOatelier
Words: Michela Biasibetti · English translation: Georgia Stellin
Supported by Riccardo Grassi Showroom

Darcel Disappoints, Craig Redman and Karl Maier are represented in Italy by SVPERBE.